WELCOME

Cala Luxury Vacation Homes

The Lifestyle Perfected

Thought Leadership Network

We are a Family of Game Changers
Positively Impacting the World Through
Our Words, Images and Actions
01.

Cala Luxury Vacation Homes, You Provide Luxury Vacation Rentals And Villas With Exceptional Service.

We are here to support you as your team in your journey to the next level of engagement and reaching your revenue goals. 

 

02.
You have the opportunity to increase your reach and impact.
Let’s elevate your social media presence:
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Significantly increasing the size of your social media community, level of engagement and brand awareness.
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Increase your bookings from 50% in the green season, May to October, to 80% occupancy.

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Solidify an increase in traffic to our booking website.

Lifestyle Perfected
Thought Leaders enjoy:

100% more engaged audience with a
6% engagement rate compared to the
industry average of 3% engagement rate.

03.

Analysis of Social Media

Analysis of @cala_luxury_vacation Instagram page:

We’ve had the pleasure of reviewing your account and we’re happy to provide you with some of our insights.

Content Strategy

Share authentically

Growth

Increase your influence footprint

Engagement

Activate your audience

Conversions

Inspire action

Content Strategy

  1. Campaigns: Take a holistic assessment of all your beautiful luxury vacation homes and rentals in Costa Rica and organize them into high level campaigns.
  2. Consistent Mix: Design an engaging, informative and dynamic content mix that takes the customer on a repeating journey of wanting to visit your exclusive collection of upscale properties.
  3. Involve: Include your target audiences with promotions, videos, Facebook and Instagram Live Sessions. Focusing on using influencers to cross-promote content of yours on their social media platforms and write articles on their travel blogs to expand awareness.
  4. Analyze: Determine which content performs best and create variations to produce engagement and reach conversion goals.

Growth

Increase social media followers by 2,000 to 8,000+ new followers a month using:

  1. Fan pages
  2. Shout outs and guest appearances from other pages
  3. Secret participation in giveaways
  4. Interaction with Hashtags, the Explore Page, Location and Events
  5. Engagement Pods
  6. Power Likes
  7. Influencers visiting and sharing their experience at your properties

The strategies above are some of the strongest methods to organically grow your social media followers  and engagement.

 

Engagement

  1. Community: Create a thriving social media community by building a larger and more active following through clear communication of your product offerings. Influencer collaboration will be used to further awareness and for content creation.
  2. Likes: In 3 months, average Likes per Post on Instagram will increase from 56.8 to 1,500+.
  3. Comments: In 3 months, average Comments per Post on Instagram will increase from 3.8 to 45+.
  4. Engagement: In 3 months increase Engagement Rate from 2.87% to 5%+.
  5. Hashtags: Implement Advance Hashtag Research to secure high reach and impressions.
  6. Conversation: Create a conversation with your audience and other accounts to become a more active collaborator on your social media platforms.
  7. Polls: Create Polls and Quizzes for engagement and research purposes.
  8. Tools: Utilize the most effective tools on each social media platform to encourage engagement.
  9. Stories: Create beautiful and engaging Instagram Stories to encourage engagement and conversions.
  10. Lives: Implement Facebook/Instagram Lives to further connectivity, personality, and conversions.

 

 

 

 

Conversions

1. Conversion Paths: Create clear conversion paths to increase traffic to your booking site, and focusing on campaigns to secure bookings. In order to achieve increasing your bookings from 50% in the green season, May to October, to 80% occupancy.
2. CTA: Implementing Call-To-Action focused content to attract new leads/followers from social media, as well as generating sales from the present audience.
3. Analysis: Month over month overall improvement of strategy and performance through testing and analytics review.

We love your properties and excellence you bring to Santa Teresa. We’d be happy to support you in all the enhancements outlined above and welcome you to the Lifestyle Perfected Business Thought Leadership Family.

03.1

Success Stories

Gayle Jennings O'Byrne

Founder and CEO of Intent Manifesto

Company:

Five million WOC-led companies existed last year and over 800 are started each day, making WOC companies are the fastest growing segment of the entrepreneurial market. Unfortunately, the investment, purchasing power and support to grow WOC startups isn’t keeping pace. Intent Manifesto is an educational campaign and a series of workshops to raise the visibility, empowerment and self sustainability of women founders of color and improve the communities they live in.

Opportunity:

Growing the engaged audience and generating sign ups to the iNTENT Manifesto and educate us on the benefits of supporting and investing in women startups. In addition showcasing the journey of a woman of color, Gayle Jennings O’Byrne, starting a vc fund, and spotlight women startups.

Real Results

Massive growth of the engaged audience and generating sign ups to the iNTENT Manifesto.

16,000

New Instagram followers in 10 months. A 20,952% follower increase.

12,500

Website visits from . instagram
in 2018.

2,300

New sign ups to the Intent Manifesto.

107,500

Profile Visits.
Now over 12,000 profile visits per month.

Marla Mattenson

CEO of Marla Mattenson

Company:

One of the world’s most influential and highest paid relationship & Intimacy experts. Marla helps entrepreneur couples redefine their relationship in a playful, loving and sexy way while simultaneously increasing their income.

Opportunity:

With no social media accounts, they wanted to gain 100k followers, build and engaged audience and be more visible in the relationship coaching space.

Real Results

We are providing aligned and intimate content that expresses their personality, values and business/industry, and also creating a strong community of supporters. Resulting in significant growth and engagement.

17,600

New followers (and increasing) in 12 months.

1,576

Avg. likes per post
(from zero)

8.84%

Engagement Rate
194.67% above the average engagement rate of 3% on Instagram

Morgan Burrett

Travel TV Host

Company:

Travel TV host | Travel Specialist | Science Fiend | Crazy About Travel | The Travel Bug

Opportunity:

Increase growth and engagement as well as limited social media awareness/visibility. Working alongside a Travel TV host, who has had his own series on Netflix, provides an exciting opportunity to showcase his knowledge and work of the world.

Real Results

We are significantly increasing Morgan's growth and engagement by building a loyal community and creating highly engaging content.

27,000

New followers (and increasing) in 12 months.

1,751

Avg. likes per post
266% more than the projected 656.

456%

Engagement Rate Increase
from 1.4% to 6.39%.

Jay Bajaj

CEO of Haylo Ventures

Company:

A thought leader, UCI Applied Innovation Board Member movie Producer California Wine Appellation Specialist and investor through Haylo Ventures.

Opportunity:

To drive up Jay's social presence and be able to use his influence for the greater good. His social media accounts had stagnant growth and low engagement. Jay wanted to greatly increase his social media authority, visability, growth and community engagement.

Real Results

Creating incredibly engaging and informative content has seen Jay's social media pages become a must visit page for information on subjects, such as Blockchain, Wine, Travel, Sustainability and Future Trends. Resulting in a dramatic increase in growth and engagement.

21,000

New followers (and increasing) in 12 months.

1,259

Avg. likes per post
from 74, a 1,700% increase.

55

Avg. comments per post from 4, 1,377% increase.

680%

Engagement increase
from 1.4% to 9.52%

04.

Content Strategy

Did you know, 2 Billion Likes occur on Instagram every day?
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Researching target audience, where to find them and what type of content and products they like to engage with.
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Creating and implementing Social Media Content Schedule and Calendar Revenue Strategy & Call-To-Actions (CTA) Optimization.
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Influencer Marketing
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Advertising Campaigns
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Recreate each piece of content for reuse on social media platforms

Researching types of content that is most engaging to our audience. Collaborate with Steven on choosing content that is most important to create, including but not limited to the following;

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Tagging persons – e.g. “tag someone who has made a difference for you”
News – share link articles and quotes about the article, etc.
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Promotion of partners, brands, influencers etc.
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Becoming an active participant on weekly Twitter Chats to increase exposure and authority.
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Highly engaging 1-1 content where your supporters can actively get involved.
Organize and implement guest posting and vlogging/Instagram stories
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Identify and implement the best ways to promote content and grow audience
Advanced Hashtag Research
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Creating an engaging community by authentic sharing, storytelling and interaction
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Establishing relationships with key users
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Weekly content and metrics review
05.
Pick
Your Package
Together with the Lifestyle Perfected Thought Leadership Business program we will:

Includes

Engage


$1,250


No contract
Billed monthly

Grow


$2,500


No contract
Billed monthly

Influence


$4,000


No contract
Billed monthly

Movement


$6,000


No contract
Billed monthly
MOST POPULAR
Revenue Strategy & Call-To-Actions (CTA) Optimization:
Creating & Testing CTAs to optimise revenue.
Conversion tracking (Tracking Links need to be provided to the team to achieve this).
Influencer Marketing:
Identify relevant influencers to cross-promote.
Influencer Relationship Management.
New Followers.+2,000 / mo+3,000 / mo+4,000 / mo+8,000 / mo
Gallery Posts.3 / week3 / week5 / week5 / week
Stories Posts. (Includes using Instagram Stories' Tools to entice engagement and exposure).3 / week5 / week5 / week
Involvement in Engagement and Telegram Pods.
Power Like Boosts
Personal commenting and replying on relevant accounts.
Influencer Marketing.
Advertising Campaigns: Ad budget is provided by the client.
Tweets & Tweet Interactions
includes retweets, replies, comments and shoutouts.
1 / day3 / day5 / day
Implementing Polls to encourage engagement.
Cross-promotion of your other social media accounts.
Being active on Twitter Chats and Trends.
Posts on the main page.3 / week3 / week5 / week5 / week
Advertising Campaigns: Ad budget is provided by the client.
Posts on the main page.3 / week3 / week5 / week
Advertising Campaigns
Weekly Content & Metrics Review:
Review previous week's content performance based on
Metrics: Impressions, Reach, Engagement & Website Clicks (Trackable Links).
Ideate & strategize on new content initiatives

Engage

$1,250

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Grow

$2,500

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Influence

$4,000

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Movement

$6,000

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